Hannah Weil McKINLeY
EDITOR, STORYTELLER, & BRAND STRATEGIST
ABOUT
Hannah is a San Francisco-based writer and content strategist, and former Fashion Director at POPSUGAR and the Editorialist. With extensive experience in digital editorial and more than a decade in the Fashion industry, Hannah is a style expert and skilled storyteller with a passion for compelling copy and building strong brand identity.
Hannah has spent years crafting the overall strategy and vision for POPSUGAR’s Fashion and Shopping verticals, with an emphasis on smart SEO, creating thoughtful editorial for a portfolio of retail partners, and editing and managing writers and freelancers.
As a mother of two young children with her own creative ambitions, Hannah turned her attention to nurture the topics close to her heart. Amidst the pandemic, she became the founding editor of a small-batch, independent lifestyle magazine, In Kind, which is dedicated to exploring style, motherhood, and living a life that matters.